Business Guide

How to Start an Online Business in Pakistan in 2025 — Complete Guide

2025-10-05  ·  12 min read

Pakistan's eCommerce market is growing at 30% annually. The barrier to entry has never been lower. You can start selling online today with zero technical skills and a minimal budget. Here's exactly how.

Step 1: Choose Your Product Niche

Start with one product category you understand. The most successful Pakistani online sellers start narrow:

• Women's clothing (kurtas, abayas, dupattas)
• Kids' products (clothing, toys, accessories)
• Home goods (kitchen items, decor, bedding)
• Mobile accessories (covers, chargers, earphones)
• Health & beauty (skincare, supplements, cosmetics)

Pick a niche you can source easily — ideally from a wholesale market in your city.

Step 2: Set Up Your WhatsApp Business Account

Before you build a website, set up WhatsApp Business. Create a catalogue with your products, set your business hours and auto-reply messages, and get a business number separate from your personal one. This will be your primary sales channel for the first 6 months.

Step 3: Create Your Online Store

Use PaakiShop to create a professional online store in under 10 minutes. You get:

• A branded store URL (yourshop.paakishop.com or your own domain)
• Product pages with photos, descriptions, and size guides
• JazzCash and EasyPaisa checkout (no coding)
• COD option with automatic rider assignment
• WhatsApp "Order Now" button on every product

Step 4: Set Up Payments

Accept at least 3 payment methods from day one:

1. JazzCash — register as a merchant at jazz.com.pk/jazzcash-merchant
2. EasyPaisa — register at easypaisa.com.pk/business
3. Cash on Delivery — enable in PaakiShop, pick a courier partner

Step 5: Choose a Courier Partner

For Pakistan-wide delivery, integrate with at least one courier:

• Leopards Courier — largest coverage, reliable tracking
• TCS — premium, good for high-value items
• PostEx — competitive rates, growing fast
• Trax — good for COD with fast cash remittance

Step 6: Drive Your First Sales

Start with your existing network, then expand:

1. Share your store link in all your WhatsApp groups
2. Post on Instagram with product photos — 3 posts per day for the first 2 weeks
3. Ask first 10 buyers for a review or WhatsApp testimonial
4. Run a Rs. 500 Instagram boost on your best-performing post
5. Join relevant Facebook groups and share your products (where allowed)